Banks and insurers are are under pressure to add value in a marketplace that’s becoming ever more competitive with new entrants and evolving customer expectations. Maintaining the brand promise, even in service recovery situations is key to improving loyalty, advocacy and costs to serve.
MaaS is a pre-built financial services model identifying the actionable topics that concern customers via any data source e.g. social media, CRM or surveys. Beyond conventional text analytics, it captures intents such as churn, loyalty and advocacy, and provides root causes of these so that you can focus on getting right the things that matter most to your customers and optimizing the cost to serve them.
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