BETTING AND GAMING

The digital revolution has brought significant opportunities to the gaming industry, as well as potential disruption. Winning and maintaining loyalty has never been so important and this means consistently meeting and exceeding on the customer experience and your brand promise.

MaaS is a pre-built model identifying the actionable topics that concern customers via any data source e.g. social media, CRM or surveys. Beyond conventional text analytics, it captures intents such as churn, loyalty and advocacy, and provides root causes of these so that you can focus on getting right the things that matter most to your customers and optimizing the cost to serve them.

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