Warwick Analytics has been featured on Finance Digest, the publication providing in-depth coverage and analysis of the global financial community.
CEO of Warwick Analytics discusses ‘How Banks Can Use The Latest AI Text Analytics To Improve Customer Loyalty’. The article features a case study of a major UK high street that bank was looking to improve its customer loyalty. It was already using the latest analytical tools including social listening, sentiment analysis and a large data science team but they were experiencing limitations and not making enough progress.
The bank was keen to find more opportunities to improve customer loyalty and reduce their operational costs by gaining more customer insight. They were also interested to see what online feedback their main competitors were receiving.