• +44 (0)20 7060 6990
29 Mar

Warwick Analytics in the Press: Data Informed

New research from Warwick Analytics, on the use of analytics by Data Scientists in the UK, has been published by Data Informed. The research was carried out amongst 70 leading UK data scientists working across a range of commercial sectors, including finance, retail, consumer packaged goods and manufacturing.

The research shows that the number of data scientists in the UK looks to grow by around 50 percent in 2017. However, skilled resources are scarce and a key constraint is the amount of time data scientists manually spend processing data. This means that the key to unlocking the full potential of the UK data-science market is not just to train more data scientists, but to speed up a lot of the manual processes that transform and prepare data for analysis.

You can read the full findings here.


Share this
27 Mar

Warwick Analytics in the Press: Data IQ

Dan Somers, CEO of Warwick Analytics talks to Data IQ about the new kid on the block when it comes to measuring customer satisfaction – New Prescriptive Score. Could NPS be dead?

For executives who truly want to improve customer experience and drive demonstrable results more cost-effectively, there are new technologies and offerings out there to pilot and adopt. One such example is PrediCX from Warwick Analytics which is based on technology spun out of The University of Warwick. Its proprietary algorithms are able to take heterogeneous and unstructured data, such as voice of customer data, without cleansing and then automatically generate and continuously update the KPIs which drive real results. 

Read the article here.

Share this
10 Mar

Warwick Analytics named as Emerging Innovator in global predictive maintenance report

Warwick Analytics has been named an Emerging Innovator in the Markets and Markets ‘Predictive Maintenance Market – Global Forecast to 2021’.

The key findings of the report are:

  • Predictive Maintenance solutions and services are being increasingly adopted across verticals, such as manufacturing, energy and utilities, and aerospace & defense and have led to the rapid growth of the market, globally.
  • Increasing pressure across verticals to optimize maintenance cost and increase productivity is one of the major factor driving the growth of predictive maintenance solutions and services.
  • Emergence of Internet-of-Things (IoT) and big data have led to significant increase in data collected from different assets, thus aiding the growth of predictive maintenance solutions and services.
  • Increase spend in IT across different verticals in the emerging markets, such as APAC and MEA, is expected to drive the adoption of predictive maintenance solutions and services.
  • Rising demand for real-time streaming analytics is likely to create huge opportunities for predictive maintenance vendors.
  • Integrating predictive maintenance solutions with wide range of complex equipment is a major challenge faced by predictive maintenance vendors in the global market.


In the report, innovators are vendors who have demonstrated substantial product innovations as compared to their competitors.

Share this
10 Mar

Warwick Analytics in the Press: Business Life (British Airways)

Warwick Analytics has been featured in a report by the British Airways Business Life Magazine after being selected for the Hangar 51 accelorator programme.

The feature reviews the four young British companies hoping to shake up the aviation industry with a range of innovative tools, products and services, developed as part of a new accelerator programme at British Airways’ parent company, International Airlines Group (IAG).

The accelerator, named Hangar 51, provides the startups with a ten-week intensive programme, where they can trial their products globally and receive mentorship from IAG’s senior management team.

You can read the full article here Business Life Article - Hangar 51


Share this
22 Feb
31 Jan
16 Jan

Warwick Analytics in the Press: Data IQ

Our CEO Dan Somers has been published at Data IQ. The article: Customer satisfaction 2.0: 3 steps to achieving customer delight with automated predictive analytics looks at the steps organisations can take to achieving the next level of customer service through the use of automated. predictive analytics.

“Customer experience is the new marketing,” Steve Cannon, president of Mercedes- Benz USA famously said. And many would not disagree. Whether you are using net promotoer score (NPS) or customer effort score (CES), you have customer satisfaction key performance indcators (KPIs) in place. But how do you know that these measures are useful predictors of behaviour?

Most marketers and customer services managers accept that customer satisfaction KPIs focus on historic customer feedback with fixed measures and outcomes, and are actively provided by the customer, which may be self-serving and unreliable. Yet what else are managers supposed to do? It is seemingly not obvious how else to measure the success of customer services, particularly where there is a departmental separation between customer services, marketing and sales.

Read the full article HERE.

Share this
12 Jan

Warwick Analytics to present at CISCO Live Berlin

Warwick Analytics will be presenting at CISCO Live 2017 in Berlin, 20-24th February.

Cisco Live 2017, Berlin is the destination for the education and inspiration you need to thrive in the world of digital business. Join thousands of technology innovators for a transformational experience that includes today’s IT visionary thought leaders, more than 600 education sessions, Cisco’s top partners, and numerous opportunities to build the connections that will fuel your personal and professional growth.

Cisco Live is organized into distinct programs enabling you to build a personalized agenda mapped to your individual specializations and needs. Specific content is tailored to all audience types, from technical education for Engineers through to IT vision and thought leadership for IT Directors.



Share this
10 Jan

Warwick Analytics 1 of 4 start-ups to join IAG’S Hangar 51 Accelerator Programme

Warwick Analytics is one of four finalists selected by International Airlines Group (IAG) to join Hangar 51, its first ever accelerator programme, run in association with innovation specialist L Marks.

From more than 450 applications, IAG chose 26 start-ups to present their businesses before a judging panel at a pitch day in December before selecting the finalists.

The Hangar 51 finalists are:

  • Esplorio’s app is a simple way to record and share travels, ensuring that travellers never forget their amazing experiences and adventures.
  • Resolver is an independent online resolution service helping consumers to raise issues and helping business to be more effective at resolving them.
  • VChain Tech uses blockchain technology to build patent-pending Digital Identity SaaS to help airlines share data safely and securely when passengers take connecting flights.
  • Warwick Analytics is a team of expert data-scientists who produce automated predictive analytics software.

The start-ups will spend ten weeks fully immersed in the operations of one the world’s largest airline groups. Based at IAG’s HQ in London, they will be able to trial their products globally and receive mentoring from both the Group’s senior management team and external mentors.

Glenn Morgan, IAG’s head of digital transformation, said: “Our finalists offer IAG a wide range of disruptive opportunities that could create next generation travel experiences and transform the aviation industry. We look forward to welcoming them to IAG and working alongside them as we develop these ideas together”.

Stuart Marks, technology entrepreneur and Chairman of L Marks said: “The calibre of our finalist startups is very exciting, they all bring something unique to the programme while sharing a true disruptive nature. I’m eager to see each team evolve as they test their innovative solutions alongside one of the world’s largest airline groups. I’m certain we will see some exciting outcomes from Hangar 51″.

The Hangar 51 accelerator programme starts January 9, 2017, with a demonstration day on March 14, 2017.

Share this
06 Dec

PrediCX helps financial services provider improve customer experience and lower costs


The Problem

A retail financial services company was struggling with unpredictable call volumes to its call centres. They wanted to be able to predict when customers would call and the likely issues they were calling about. This would enable them to recommend ‘next best action’ on the operators’ screens, update their website accordingly and send pre-emptive outbound text messages. This would ultimately improve the customer experience and reduce costs. They also wanted to understand the aggregated issues that mattered, so that they could prioritise the issues that most affected customer satisfaction.


The Solution

They turned to PrediCX from Warwick Analytics. PrediCX is a predictive analytics engine which takes all heterogeneous data and processes it dynamically to make recommendations to operators in terms of ‘next best action’ based ultimately on optimising the customer experience (CX).

Customers can be segmented and scored in terms of the company input versus their potential lifetime value to enable the appropriate levels of service delivered to the right customers. This can be shown to drive both customer satisfaction scores (NPS and CES) as well as reducing cost and potentially increasing a customer’s lifetime value.

The core technology is based on over a decade of academic research in automatic predictive analytics from heterogeneous data. Proprietary algorithms mine and validate predictive signals from CRM notes, transactions and records, and even social media data.

The Results

For the customer services and customer experience executives, there were many tactical and strategic pre-emptive outputs available: knowing when best to send outbound texts and emails; improvements to be made to website interactions; making chat options available proactively; prioritising actions for the operations teams. These all helped to improve customer experience and save operational costs.

Furthermore, by segmenting customers and identifying the factors which predict churn and cross-sell/up-sell, the sales team was able to identify opportunities to secure leads with more relevant offers and outbound conversations.

The Head of Customer Services said: “If someone had said to me we can improve customer experience, increase the potential lifetime value of our customers and save money at the same time, I would not have believed them. However that’s exactly what PrediCX does. It enables us to know what we didn’t know before. We can operate smarter and improve the metrics that our customers and our organisation cares about. The entire operating expense is reduced as we are focused purely on the actions and SLAs which are relevant to driving customer satisfaction.”

Share this

© 2016 Warwick Analytics. All rights reserved. Registered in England & Wales. Number 07724630. Registered address 35 Kingsland Road, London, E2 8AA. VAT 120435168.

Warwick Analytics