Improve customer conversion by optimizing search relevance.
Spending online marketing budgets on attracting customers can be expensive. Therefore it is crucial that customers are able to search easily to find your products and services, as well as advertising in the most relevant and effective places.
Whilst this sounds obvious, it is far from straightforward sometimes with all the potential noise and complexity from web textual data. Also, different individuals search for the same thing in many different ways and styles, and of course with shorthand or imperfect spelling and grammar.
PrediCX can help supercharge the labeling process and model training to dramatically improve and enhance search to bring more customers to you, more effectively and more economically.