02 May

Warwick Analytics in the Press: New research finds human validation is critical for chatbot owners

Most chatbot owners are not satisfied with the performance of their chatbots and say human validation is needed to reduce errors.

Although chatbot technology has been around for a while, many businesses do not include human validation to enhance chatbot interaction — and consumers are unhappy with chatbot performance.

In a survey conducted in late 2017 by Chatbots.org, 53 percent of 3,000 consumers, who had used a chatbot for customer service in the last year, found chatbots to be “not effective” or only “somewhat effective.”

US consumers were far harsher in their assessment of chatbots, with 14 percent rating them as not effective versus only 5 percent of UK consumers.

This is perhaps an indication that US consumers ask chatbots more complex questions than UK consumers.

UK-based text analytics specialists Warwick Analytics recently carried out a survey of over 500 chatbot owners and developers. Its findings showed that 59 percent of businesses that have a chatbot are unsatisfied with its performance.

Read the full article here

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